Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Here are the things we look for in a survey platform.
Below are a summary of the main characteristics we look for in a survey. Under each characteristic is a quick link to that section in each survey platform's training module. More information on each survey platforms can be found on their individual training modules.
Each training module begins with a summary of the survey platform as an overview of the more in depth analysis of the survey platform.
The training modules then go through six important characteristics of a survey platform.
The types of questions that are available and how questions can be interacted with.
E.g. multiple choice, short answer, matrix table, question logic, etc.
Quick links: | | | | |
The look and feel creating and taking the survey. The accessibility of the survey for different customers and devices.
E.g. themes, style, accessibility, etc.
Quick links: | | | | |
Can a team work well together on a survey.
E.g. multiple user access, simultaneous editing, etc.
Quick links: | | | | |
What data is collected, how it is collected, and additional analytical features.
E.g. how much data is available, how is the data visualized, etc.
Quick links: | | | | |
The safety of keeping private data on the software. How easy and reliable support is.
E.g. customer data safety, availability of customer support, etc.
Quick links: | | | | |
How much would it cost to create a survey, what features are limited in the free version, what deals are available to students and organizations.
E.g. free vs. paid, pricing plans, special pricing deals, etc.
Quick links: | | | | |
Step by step instructions to making your first survey in that platform.
Quick links: | | | | |
Want a quick overview of the unique features of each survey platform of some frequently asked questions? Go to the survey platforms !
Or, ready to start going through the training modules? Start at !
Done going through the Survey Training Modules? Take the !
How to create a SurveySparrow Survey.
Create an account or get an account from your organization.
Click "+ New Survey" on the top right.
Choose to a survey type from Classic, Chat, NPS, Offline, and 360 Assessments.
In each, you can either 'Start Blank' or choose to 'Browse Classic Templates'.
Then you name the survey and choose which workspace to save it under.
In the 'Build' section, you can add questions, design your survey, add variables, change language, change general setting, notification settings, and print the survey.
In the 'Integrate' section, you can integrate the survey with other apps/tools, configure workflows, setup web hooks, and share survey API.
In the 'Share' section, you can choose one of the multitude of options to share your survey.
Finally, in the 'Results' section you can see the results from your survey.
To go back to the survey results, find your projects on the home page and select them.
Contact Info: phone number, email, website
Data & Scheduling: Data, Calendly(integration)
File Upload:
Text: short text, long text
Payment
Legal & Consent: legal
Number
Rating & Ranking: ranking, opinion scale, rating, matrix
Choices: multiple-choice, picture choice, yes/no, dropdown
Form Structure: welcome screen, ending, statement, question group
Users can find all questions in the create panel where users can select from a drop down menu of all questions types, the design of the overall question layout, and the conditional logic. Users can also use the question setting to set questions as required, the maximum number of characters, add images or videos, and more.
In addition, each question also has a question reference in which allows developers to use Typeform's API.
Typeform has a user interface where users can sign in to their account and all created surveys or edits are automatically saved in the user's account profile. Typeform allows users to create questions one at a time like a conversation and built-in photo and video libraries allow users to customize their layout and themes to show their branding.
Typeform allows users to collaborate with their teammates with functionalities including adding comments, starting threads, creating tasks, connecting to other apps, annotating pages, and attaching files. All of the above functionalities are only available with a Plus, Business, or Enterprise account.
Typeform allows users to view the overall result summary of each question in which what you see depends on the type of the question. For example, multiple-choice questions results are displayed in a horizontal bar graph while results for rating questions are shown in a vertical bar graph. Users are also allowed to export survey results to a spreadsheet in Excel(XLS) or CSV file formats.
Typeform provides an insights section that gives users a big picture overview of their Typeform's performance and question-by-question analysis. Insight functionalities include filters, views, starts, submissions, completion rate, and average time to complete. The Business or Enterprise plan even allows users to see a trend chat of changing metrics over time.
Typeform performs repeated risk assessments at regular intervals and these assessments ensure security measures and controls to reduce the risks to an appropriate level.
Typeform includes frequently asked FAQs and search bar functionalities allowing users to type in their needs.
All free users have unlimited Typeforms, 10 questions per Typeform, 10 responses per month, logic jumps, etc.
Priced at 25 USD/month, with 100 responses/mo, 1 user, unlimited Typeforms, unlimited questions, etc.
Priced at 50 USD/month, with 1,000 responses/mo, 3 users, unlimited Typeforms, everything in Basic, removed Typeform branding, custom subdomain, etc.
Priced at 83 USD/month, with 10,000 responses/mo, 5 users, unlimited Typeforms, everything in Plus, drop-off rates, conversation tracking, priority support & live chat, etc.
Who built this solution.
We are a group of students in the Cornell University College of Engineering who are passionate about solving everyday problems.
This project started out as a debate on which survey platform was the best, and transformed into a question of which platforms where best for certain situations. We used our knowledge in information science and experience using a multitude of survey platforms to develop an innovative solution anyone can use.
Why we created this solution.
The purpose of this user document is to create an all-in-one survey training and selection tool that allows professionals who use surveys, such as researchers, statisticians, and businessmen, to overcome challenges of selection with thousands of survey options. We propose this survey selection tool for efficient survey selection as well as to learn more about survey platforms before using them.
Tired of looking for an appropriate survey tool for your research? Check out our training modules on popular platforms and take a questionnaire that matches you to your perfect survey!
Surveys are an inexpensive yet powerful tool commonly used in all fields that help gain insight into people’s views and experiences. With thousands of survey platforms to select from, many challenges arise in trying to effectively select the survey tool that best suits the needs of different people.
We've created a series of popular survey training modules that will not only teach you how to get the most out of each survey platform but also highlight the distinguishing features of each platform.
Surveys are an inexpensive yet powerful tool commonly used in all fields that help gain insight into people’s views and experiences. With thousands of survey platforms to select from, users face challenges in effectively selecting the survey tool that best suits their needs.
Surveys have only been around for less than 200 years with the earliest survey being conducted in 1834 in London [1]. Surveys were born out of the needs of modern state bureaucracies as leading countries constantly required data about people, which became expensive to collect manually with population growth [2]. However, over the past 200 years, people have become very familiar with surveys as the US Census Bureau requires every person to partake in their surveys.
Finding a survey platform that best suits a user is not a new concept. Many researchers have written papers about the importance of survey platforms, but they often limit themselves to a user base, such as undergraduate students [3] or hyper-focus on a platform, such as Google Forms [4]. Of the papers our team has researched [3,4] on survey platforms, none give a specific use-case for each type of different user groups. There is a clear gap in connecting users with the best platform for their needs.
The pandemic serves as a catalyst in growing the use of surveys. Fast gathering of information has now become directly linked with people’s health. Previously, research was conducted on surveys of the pandemic where survey quality was assessed through the Joanna Briggs Institute Critical Appraisal Checklist [5]. The article highlights the widespread usage of surveys in the pandemic and supports the idea that the quality of responses is impacted by the data collection mode [6]. As the pandemic continues to be a part of our lives, people have become accustomed to checking websites for COVID-19 tracking in their schools, workplaces, and cities. In addition, these organizations commonly employ surveys as a way to gather information about their people. As each website displays data in different ways, people are becoming more familiar than ever with not only surveys but also the different ways in which their results are displayed.
Our team’s experience has shown that one of the biggest factors dissuading users from researching each survey platform on their own is time. Through the use of a questionnaire, we would efficiently connect users with an appropriate survey platform. The qualities of a good questionnaire include conciseness, question organization, and transition paragraphs that aid continuity [7]. To emphasize our research on survey platforms, our questionnaire will be based on a survey with an effective scoring system. Challenges also exist when creating web-based surveys including sampling, response rates, non respondent characteristics, maintenance of confidentiality, and ethical issues. Andrew Clark states “three broad reasons for anonymizing data, the first to ‘protect’ or hide the identity of research participants, the second to disguise the identification of research locations and the third to comply with legal requirements on privacy” [8, p. 34]. Software survey tool companies also aim to distinguish their products from others with different functionalities [9]. Users struggle to select the best survey platform that matches their need for data collection and file creation with the best pricing, data encrypting, accessibility, and usability needs. Many survey tools fail to meet usability guidelines in compliance and don’t fulfill the requirements of selecting a diverse group of users including disabilities such as color blindness [10]. Researchers concluded that future developers and designers of surveys need to focus on providing better user documentation and designing a questionnaire layout to accommodate a diverse group of users [10].
Due to a lack of time, in order for our training modules to be detailed and insightful to our users, we had to choose the most popular survey platforms to compare and contrast while still allowing for them to be distinct amongst each other. Thus, we chose 6 platforms based on their popularity and diverse usages. Due to a lack of funding, we didn’t have full access to the highest tiers of each of the six platforms we researched, such as an enterprise account. Thus, we combined information from each platform’s main page as it had detailed instructions and guidelines as to what the paid version of the platform would entail, as well as external sources like reviews of the platform. We also took advantage of free trials that the platforms offered to get a more detailed account of each platform. Given more funding, we could go further to explore each survey platform in even more detail as well as expand to other platforms. With the limited budget for our project, we used a free survey scoring platform (Interact.com) for our questionnaire because it offered a free scoring functionality. However, for future improvements, we wish to use a better or more complicated scoring system. Moreover, including more specific questions for the questionnaire by personalizing the experience for users would also be helpful.
User training modules will contain information on each of the six survey platforms: Qualtrics, Google Forms, SurveyMonkey, Typeform, Jotform, and SurveySparrow with highlights of distinguishable features of each platform. On the main page of each training module, an overall summary will be displayed to give the user a quick overview of the platform.
Take our Perfect Survey Match questionnaire to be matched with your top survey platform dependent on your needs. Our backstage scoring system will be able to match you with your best matched survey.
Ready to find your survey platform? Click on Training Module Info to get started!
To randomize, you have to randomize the whole survey
Interface
Integrated into google drive thus auto-saved to cloud
Only 12 color themes, 16 templates
No thank you page
Collaboration
Easily share edit access with other Google users
Can’t comment on surveys with editors
Can't track changes to form
Can't restrict specific users to view only
Analytics
Access to Google Sheets makes it easy to explore survey responses in detail
Automatically charts your data, but can’t choose type of graph
Security/Support
Paying G Suite users have help team available by email/live chat 24/7 or phone in normal hours
Only documentation as support for free users
Price
Free for individual google users with no form limit
G Suite that starts at $6/user/month does NOT affect the Google Form features offered
Short answer
File upload
Linear Scale
Date
Time
In addition to these question types, users can use conditional logic even if on the free version. Users can also take advantage of the form validation feature even using regular expressions to designate what types of responses are acceptable. Google form also offers immediate scoring even for short-answer questions.
However, question types do not include payment ability, image/video-based questions and hierarchical menus.
Because Google Forms is integrated with Google Drive, all changes to surveys are automatically saved to the cloud allowing users to be able to rely on the product to remember their work.
Users can easily share edit access with other Google users to allow for easier collaboration. However, Google Forms lacks in small areas that could widely restrict users. Unlike other Google products like Google docs, users can't restrict certain users to view only. They also can't comment on surveys created within. Lastly, users can't track the history of changes to a Google Form. This forces users to have to be in very close contact with collaborators in order to not lose any information.
Google Forms is limited when it comes to analytics within the platform. In addition to automatically charting your data, users can't choose the type of graph the data is charted in. However, access to Google Sheets makes it easy for users to explore data in detail. Data can also be exported to other types, such as Excel, for external analyzation.
When it comes to security, data within Google Forms is very secure as the company encrypts data and takes further steps to protect their accounts, such as two-factor authentication. However, there is always a risk of hacking.
Support is extremely limited for free users as their only source is documentation. However, paying G Suite subscribers have access to a 24/7 help team through email or live chat. Subscribers can also call for help during normal business hours.
Google Forms is free for individual google users with no survey creation or response limit. Businesses can subscribe to G Suite that starts at $6 per user per month. G Suite subscription tier does NOT affect the types of Google Form features offered but adds storage capacity, a business email account, and the ability to record video meetings.
Below we have identified the main unique features of the 6 survey platforms we have analyzed. To learn more about any of these platforms, hop over to their respective training modules.
Ready to start looking through training modules? Click the next button below to start going through our survey training modules!
How to create a Jotform Survey.
Start at
Create an account (if you already have an account, skip this step)
At the top left or center of the page, click the "Create Form" button.
Integrates with other Google products like Google Sheets and Drive
Scoring even with short answer questions
Over 10,000 templates
Plugins - PayPal, Google Drive, Dropbox, MailChimp, Box, OneBip, SalesForce and Zoho CRM
Great for sensitive information
Ability for custom coded logic
Many organizations already have an account
Gather feedback via weblink, email, mobile chat, social media, and more
Avoidance of input and data coding error
Visually appealing and easy to understand analytics
Reasonable and variable pricing for personal or business use
VideoAsk Interaction - users can record their questions and share their links
A chatbot to answer questions
Choose an option to start from scratch or a template depending on your needs.
Note: Jotform has one of the most templates (over 10,000+)!
The page is then divided into three tabs: Build, Settings and Publish.
In the Publish Tab, add collaborators by clicking on the "Share Options" Button in the middle of the page.
Build Tab
Add a logo to your form at the top of the page.
To control the looks of your form, click on the paint icon that brings up the Form Designer.
Click on the "Add Form Element +" on the left top of the page.
Add questions by dragging in form elements of either Basic, Payment or Widget Types.
Each question/form element has properties, such as alignment and placeholder. You can set these properties by clicking on the tool icon on the right side of each form element.
Settings Tab
Set a title for your form.
Choose when to enable your form.
Publish Tab
Copy the link to share the survey.
Explore various embedding options using the bar on the lefthand side of the page.
Characteristics of Jotform.
Address
Date
Time
Phone number
Signature
Product list
Fill in the blank
Appointment
Multiple choice
Drop-down
Short answer
File upload
Star/scale rating
In addition to these question types, users can also take advantage of the form validation, such as requiring responses to certain fields. Jotform also offers a scoring system that can be set up through the Form Calculation widget.
Jotform's interface may take a bit of time for users to get familiar especially when with working with form fields as individual settings for them are a bit hidden and thus come with a slight learning curve.
Jotform boasts an auto save feature that allows users to keep track of their progress without manually having to save their work. It also has a variety of plugins, including PayPal, Google Drive, Dropbox, MailChimp, Box, OneBip, SalesForce and Zoho CRM.
Jotform allows for easy collaboration by sharing forms with a simple link and allowing real time form collaboration even showing who's working on what through visual cues. However, it comes with the downside that all collaborators have to make a Jotform account in order to access the form.
Users can analyze responses in detail through the information that Jotform gathers, including traffic, device type, platform, and location. Users can also connect to Google Analytics for further detailed analyzation of the data.
Jotform offers various support methods, including their FAQ page with common questions and feature usage, a Youtube channel with instructional videos, and a 24/7 support chat.
Despite having a 24/7 support chat, Jotform's average response wait time is approximately 6 hours, which is very long, especially for customers dealing with urgent matters.
Jotform offers five different tiers to their platform - Starter, Bronze, Silver, Gold, and Enterprise.
The Starter tier is free, but it is limited to 5 forms, 100 responses, 100MB space, 1,000 monthly form views, 500 submission storage, and 10 monthly payment submissions.
The Bronze tier is $29/month, and it comes with 25 forms, 1,000 responses, 10GB space, 10,000 monthly form views, unlimited submission storage, and 100 monthly payment submissions.
The Silver tier is $39/month, and it comes with 100 forms, 10,000 responses, 100GB space, unlimited monthly form views, unlimited submission storage, and 1,000 monthly payment submissions.
The Gold tier is $99/month, and it comes with unlimited forms, 100,000 responses, 1TB space, unlimited monthly form views, unlimited submission storage, and unlimited monthly payment submissions.
The highest tier, Jotform Enterprise, grants unlimited access to tools to improve online forms and data collection. It is used by companies, such as Ford and Chanel.
How to create a Google Forms Survey.
Start at forms.google.com
Create an account (if you already have an account, skip this step)
At the top of the page, click the plus sign or template under "Start a new form."
Add collaborators to form by clicking the three dots on the top right of the page.
The page is then divided into three tabs: Questions, Responses and Settings.
Questions Tab
At the top of the page, add a form title as well as a description.
Customize your theme by clicking on the arts palette at the top right of the page.
Preview your form before publishing by selecting the eye icon beside the arts palette icon at the top right of the page.
Click "Send" and copy the link to share the survey.
Responses Tab
This is where you can see all the responses to your forms.
Settings Tab
Activate scoring for your form if necessary.
Set how you want to get responses, such as gathering emails.
Set form presentation settings.
Interface
All questions can be on page or split up
Taking survey simple and easy to follow
So many options while making survey can be confusing at first
Collaboration
Can add people easily from your organization and give certain privileges
Can edit simultaneously, but can cause version issues and loss of work
Analytics
Raw data available to use with other analytic software
Automatically suggest visuals for data, and can create custom reports
Data export is a premium feature
Analytics are basic and can be hard to read when not in report mode
Security/Support
Best in class security with multiple certifications
Plethora of information available on community forms and trainings
24/7 call, message, and email support
Price
Limited free version available
Many organizations and institutions already have a license for use internally
Very expensive, especially for small organizations or individuals
Question Type
Excessive amount of question types
Can code your own logic in addition to the display, skip, and email triggers available
Free version very limited question types, logic, and only 15 questions per survey
Too many question types can make it confusing/hard to use
Interface
Thousands of templates
Payment gateways
Jotform fields come with a learning curve as properties are hidden
Collaboration
Easy, real time collaboration with color cues on who's working on what
Collaborators need to make an account to access shared form
Analytics
Detailed information about responses, such as traffic, device type, platform, and location
Connect to Google Analytics for further exploration of data
Lack of extensive analytics within the platform
Security/Support
Youtube Channel with instructional videos
24/7 online customer support with average response wait time of 6 hours
Price
Can use most features/templates on free account
Only 5 surveys on free account with JotForm branding everywhere
Characteristics of SurveyMonkey.
Multiple-choice questions
Rating scale questions
Liker scale questions
Matrix questions
Dropdown questions
Open-ended questions
Demographic questions
Ranking questions
Image choice questions
Click map questions
File upload questions
Slider questions
Benchmarkable questions
Answer options are fixed, users have an easier survey-taking experience. A closed-ended question includes a predefined list of answer options, while an open-ended question asks the respondent to provide an answer in their own words.
SurveyMonkey uses popping bright colors with sleek and spacious navigation elements like buttons to make functionalities more intuitive to use. SurveyMonkey anchored the side navigation bar to the left and removed cluttered to simplify the interface.
SurveyMonkey also includes a portfolio of integrations with business apps to bring surveys to integration with different apps allowing collaboration and getting survey writing advice.
SurveyMonkey allows users to work remotely on survey projects with their built-in collaborations features with their team plans. Users can work more efficiently by editing and sending surveys as a team, attain deeper analysis by tackling survey reports, collect feedback and analyze results with tools such as Microsoft Teams, OneDrive, Google Drive, and add contributors to a team to focus on specific tasks.
SurveyMonkey includes data-driven analytical solutions to help users better analyze their insights. Users can view results in a summary with automatic charts and summaries are provided with overall results. Users can also filter results by answers, collector, time, and other variables. Moreover, SurveyMonkey allows Crosstab reports by comparing multiple questions and answers.
SurveyMonkey aims to deliver a seamless and secure user login experience with a single sign-on via SAML 2.0 to maintain identity. SurveyMonkey controls data security by storing data in their SOC 2 accredited data centers by adhering to security and technical best practices.
SurveyMonkey includes frequently asked FAQs and 24/7 English email support for all users. Phone support is also offered with the paid feature.
Users can create and send surveys. Users can view a set number of responses per survey.
Prices ranges from 16/month, 99/month, and 119/month for standard, advantage, and premier annual plans. With features such as survey logic, exporting results, create custom reports, etc.
Priced at 25/month and 75/month starting at 3 users. Allows users in the team to have personal accounts and features to help collaboration on survey design, analysis, and use the Library to share themes and logos.
How to create a SurveyMonkey Survey.
Create a free SurveyMonkey account.
Log in to your account, and you’ll land in your Workspace.
Click Create Survey in the upper-right corner of your account.
Choose from the options on the left side of the screen (start from scratch, copy paste a survey, etc.)
Name your survey name, select category type for your survey, and choose survey format.
Left sidebar
Add questions and pages
Add custom questions or choose from pre-written questions from the question bank.
Change survey question designs, specific question settings, themes, etc.
Click on page logic with a drop-down of page logic options to change question logic and skips.
Click on the Next button on the top-right screen
To preview and send the survey by creating a collector to get responses.
Select how you want to collect responses, either send surveys your way or target your survey to a specific group of participants.
Next, users can click on options on the progress bar to analyze results or present results.
Interface
User friendly interface
portfolio of integrations
Most integration fetures are paid plan
Collaboration
Team plans with more than 3 users
Allow tackling survey reports, collect feedback and analyze results as a team
Only Available with Team Plans
Analytics
Summary with automatic charts
Crosstab reports by comparing multiple questions and answers
Survey reponses are limited to free plan
Security/Support
Single sign-on via SAML 2.0 to maintain identity
SurveyMonkey includes frequently asked FAQs and 24/7 English email support
Phone support(paid plan only)
Price
Free Plan(create, send surveys, and view a set number of responses per survey)
Individual plans and team plans
Question Types
Conditional logics
Click map and matrix questions
A closed-ended question answers are fixed
Interface
Clean & easy to use
Can customize the CSS
Can only see one question at a time
Collaboration
Can share with entire team easily
Sharing data and analytics very easy with dashboard
Cannot simultaneously edit
Analytics
Great visuals and easy to understand
Easy to connect to other analytical software
Security/Support
24/7 online chat support
Only basic end-to-end encryption via AWS
Price
Free plan available to test personal
Personal plan allows for large amounts of data for relatively low price
Business plans can be reasonable
Free version very limiting
Annual/quarterly plans don't allow for a long trial period
Can be expensive if you only want the survey maker
Question Type
Conditional logic
Has most major question types
Limited to 10 questions in free plan
How to create a Qualtrics Survey.
Create an account for free at https://www.qualtrics.com/ or log in through your organization's Qualtrics portal, logging in with your organization specific credentials.
Go to the Home page by clicking the XM logo in the tope left, and click "Start New Project" on the bottom left of the page.
Decide whether you would like to use a pre-built survey template or make your own.
If you are using a pre-built survey template, scroll through the page to find the template that best fits your needs, click on it, and click "Get Started" on the bottom right of the page.
If you are going to make your own survey, click "Survey" at the top of the page and click "Get Started" on the bottom right of the page.
Title your project and chose where on your Qualtrics account to save the project. Then click "create project".
There are six tabs at the top of the page to choose from:
On the "Survey" tab, you can add and edit questions, the survey flow and logic, the look and feel of the survey, and special survey settings. To active the survey once creating it, you must publish it using the publish button on the top right. Any changes to the survey only take into effect once the survey is re-published.
On the "Workflows" tab, you can make and automate tasks, see the run history of the survey, and revision history. The revision history shows all the published versions of the survey.
Once a survey is published, a link or other distribution methods can be used to share the survey with users. All the information on the survey will be found on this project in Qualtrics.
All you projects can be found in the "Projects" page of Qualtrics.
The "Data & Analysis" tab gives the raw survey responses and is where you can download the survey responses if you have the premium version.
The "Results" tab allows you to view and visualize the survey results.
Finally, the "Reports" tab allows you to create specific reports similar to what is seen on the "Results" tab
How to create a Typeform Survey:
Create a free Typeform account.
Log in to your account, and you’ll land in your Workspace.
Hit the Create typeform button on the top left side of the screen.
Build a Typeform from scratch.
Use a template.
Name your typeform and select form type for your typeform.
Click the + button to choose your first question. A menu will appear, then choose which question type you need.
Edit your questions and your question choices.
Refer to the right side of the screen for
Specific question settings of settings, layouts, focal point, brightness, and alt text.
Survey design with themes, galleries, or adding a new theme.
Survey question logic of simple and advanced settings
Hit Publish on the top-right screen.
Now anyone with the URL can now view and answer it. You can also share on Gmail, LinkedIn, Facebook, etc.
Simple settings include content and endings.
Advanced settings include data variables and hidden fields.
File upload, payment, legal/consent types (paid plan)
Interface
Personal Typeform Account
Launch in emails
Users would need login everytime
Collaboration
Add comments, start threads, create tasks, connect to other apps, annotate pages, or attach files
Only Available with Plus, Business, or Enterprise paid plans
Analytics
See responses and completion rates
Send data to over 37 tools for in-depth analysis
Free plan users are limited to in-depth analysis
Security/Support
A live chatbot to answer questions
Risk assessment is repeated at regular intervals
Contact support assistance
Price
Free Plan(unlimited Typesforms, 10 questions/Typeform, 10 responses per month)
Custom plans (Basic, Plus, Business,etc)
Characteristics of Qualtrics.
Available with a free account:
Multiple Choice
Text Entry
Matrix Table
Slider
Form Field
Rank Order
Side by Side
Premium account also includes
New Promoter Score
Graphic Slider
Constant Sum
File Upload
Additionally, can add text/graphic, timing 'questions', and page breaks to improve the survey flow. Also, has the option to give a custom score to each question and response.
Maximum 15 questions in and limited logic use in free version.
The interface is basic but intuitive. The tools to add questions to the survey are side by side with the survey. To have a better final look, there is a preview option that shows what the survey would look like on a computer and a smart phone. Qualtrics also includes an "ExpertReview score" which scores the accessibility of the survey based on the questions added.
There are hundreds of pre-made survey templates to choose from or the user can start from scratch. Survey templates and custom questions can be saved in a private library or organizational library for others to use.
Other customization options include organization themes, the window the survey is open for, and sending custom thank-you emails.
As with most surveys, there is a plethora of ways to distribute the survey including anonymous link, individual link, QR code, social media, and direct email.
Users in the same organization are easily added, and options can be restricted including: edit, view, reports, activate/deactivate, copy, and distribute.
Multiple individuals can edit a survey at the same time, but changes are not seen until a page refresh, which can cause survey version issues if working on the same question.
There are two main sections of analytics in Qualtrics.
In this tab, the raw data is available in a list format, with each completed survey as a row, and the columns being the data available, which can be customized to user preference. In the premium version users can download the .CSV of the data and use outside analytical tools to analyze.
The results tab has an analytical view of all the data per question. Qualtrics automatically fits what it thinks is the best visualization for each set of data per question. The user can remove or add different visualizations to may better represent the data.
From here a custom report can be generated using the data and visualizations the user prefers. Reports can be made as many times and are saved in a 'Reports' tab.
Qualtrics is an industry leader in both their security and support.
Qualtrics boasts ISO 27001, FEDRAMP, HITRUST, and SOC Type 2 Certifications in security in addition to use Amazon Web Services (AWS) end to end encryption with all their data. These certifications include the transfer HIPAA and banking data (91 out of the top 100 banking institutions use Qualtrics).
Qualtrics also has an in-house security team to help with any security related issues.
Large amount of training material including on-demand training and certifications available. There is also an active online community to help with questions and a blog. Overall, Qualtrics is so widely used that it is likely your questions have been asked before. Additionally, there is a FAQ section on their website.
If those resources don't work or you have technical difficulties, support is available via email, online chat, or by phone.
A free version is available with limited features. Great for testing out Qualtrics features and feel.
The premium version requires talking to a sales representative for custom pricing, with no personal plans available. It is estimated to start at $1,500 per year.
Many business (Amazon, Jetblue, Spotify, +11,000) and universities (99 of the top 100 business schools) already have a license with Qualtrics.
Pick, Group, Rank
Drill Down
Signature
Heat Map
Hot Spot
Meta Info
Captcha Verification
Screen Capture
Highlight
Take our questionnaire to be matched with your top survey.
This is a link to our survey matcher to help you find a survey platform that best suits your needs.
Sohwi Jung is a Senior at Cornell University, studying Information Science Systems & Technology from the island of Guam. Born in Korea and raised in Guam, Sohwi discovered her passion for technology in college through classes and extracurriculars. Sohwi has taken part in multiple campus organizations, such as leading a sub-team of the Cornell University Sustainable Design project team and serving as the WebDev Lead of the Association of Computer Science Undergraduates. After a software engineering internship in the Summer of 2021, Sohwi has found her passions to be in technology, specifically front-end development. She will be working as a Software Engineer upon graduation in May 2022.
Ying Yang is currently a senior studying Information Science and she is originally from Staten Island, New York City. Throughout her academic years at Cornell, she found herself most interested in becoming a Product Manager for her future career. Ying was previously involved in Cornell Design & Tech Initiative student project team as a Product Manager where she worked on a design website. With past internship experiences in Product Management roles, Ying decided to continue this career. After graduation, she is moving to Seattle, Washington for her full-time job and will be working as a Product Manager.
Hermogenes Parente is a Senior Electrical and Computer Engineering student at Cornell University. He is from Park Ridge, New Jersey, a suburb of New York City. He has a passion for solving problems, technology, and ways to combine the two. From using his role as the Student Director of Cornell Dining to improve the security and efficiency of Student Manager operations to reconstruct the way the Cornell Club Lacrosse team operates using Qualtrics, Google Suite, and Instagram. After graduating from Cornell University in May 2022, Hermogenes will be working as a Project Engineer, as part of a Critical Projects Implementations team.
Characteristics of SurveySparrow.
Text input
Email input
Number input
Multiple choice
Image choice
Yes/No
Rating
Opinion scale
Matrix grid
Signature
Slider
Photo capture
Date question
In addition, users can add display and skip logic and have variables and expressions in questions.
The overall look of the platform is appealing, with each page not cluttered with options.
When creating a survey, to add a question the entire webpage fill up with options in block form. Then you can edit the one question. When adding a second question, the first question is put onto the list on the side, so you never see two questions at the same time. With this platform, you cannot have multiple questions on the same page, but it makes the overall look cleaner.
The theme and styling of the survey can be edited with simple options available, but more advanced users can edit the CCS of the survey for a custom look.
The surveys can be shared with others on your team or organization. You cannot edit a survey at the same time as someone else, but the data and analytics can be easily shared to many and viewed simultaneously live or in reports.
In-depth easy to read analytics are available at a click of a button. This is what SurveySparrow does best, and allows easy integration with other analytical tool such as Google Analytics.
They offer real-time reporting, cross-tabulation, advanced reports filters, and the ability to schedule report emails.
All of SurveySparrow is hosted in Amazon Web Services (AWS) which has end to end encryption.
In addition to an FAQ and general information section on their website, they offer live chat with a representative with quick response times.
A very limited personal free version is available to try the platform.
All paid accounts range in price depending on responses and email shares needed per month.
Basic: $19 - $31 per month
Premium: $29 - $119 per month
Basic: $99 - $299 per month
Enterprise: $499 - $749 per month
Elite: custom pricing
All prices are based on annual payments, where quarterly payments increase the cost per month by 50%.
[1] “The History of Survey Platforms & Technology,” Pollfish Resources, Feb. 15, 2021. https://resources.pollfish.com/market-research/online-survey-platforms-history/ (accessed Mar. 17, 2022)
[2] P. H. Rossi, A. B. Anderson, and J. D. Wright, Handbook of Survey Research. New York: Academic Press, 1983
[3] R. Farmer, P. Oakman, and P. Rice, “A review of free online survey tools for undergraduate students,” MSOR Connect., vol. 15, no. 1, pp. 71–78, 2016..
[4] N. Vasantha Raju and N. S. Harinarayana, “Online survey tools: A case study of Google Forms,” presented at the National Conference on Scientific, Computational & Information Research Trends in Engineering, GSSS-IETW, Mysore, 2016.
[5] V. B. Franceschi et al., “Population-based prevalence surveys during the Covid-19 pandemic: A systematic review,” Rev. Med. Virol., vol. 31, no. 4, p. e2200, 2021, doi: 10.1002/rmv.2200.
[6] R. M. Marra and B. Bogue, “A Critical Assessment of Online Survey Tools,” Women Eng. ProActive Netw., 2006, Accessed: Mar. 17, 2022. [Online]. Available: https://journals.psu.edu/wepan/article/view/58473
[7] M. Kasunic, “Designing an effective survey,” Carnegie-Mellon Univ Pittsburgh PA Software Engineering Inst, 2005.6.
[8] M. Nayak and N. K A, “Strengths and Weakness of Online Surveys,” vol. 24, pp. 31–38, May 2019, doi: 10.9790/0837-2405053138.
[9] N. Fielding, R. M. Lee, and G. Blank, The Sage Handbook of Online Research Methods. Los Angeles: SAGE, 2008.
[10] D. Gottliebson, N. Layton, and E. Wilson, “Comparative effectiveness report: online survey tools,” Disabil. Rehabil. Assist. Technol., vol. 5, no. 6, pp. 401–410, Nov. 2010, doi: 10.3109/17483101003793404.
Here is what we're doing next.
To further expand on our work, we will be adding more training modules for other survey platforms, such as SurveyLegend, SurveyGizmo, QuestionPro, and etc. We will also add guidelines to most utilize unique features of our existing platforms, such as the smart analysis feature on Qualtrics.
In addition, given more funding, in order to make our Survey Matcher more accurate, we will be moving to a different survey tool that allows for more complex scoring and matching functionalities, adding more specific questions by personalizing the experience for users.
Things users look for or need in a survey.
To ensure our questionnaire can match our users with the best survey platform for them, they must know what's important for them in a survey. We ask questions on users' various survey needs, such as:
Do you need any unique question types?
Are you working with sensitive data?
What is your budget?
Do you need to be able to score a survey (like a quiz)?
Does the design and look of the survey matter? How much customization is needed?
Would you like to have many templates available to you?
Is it important to integrate the survey and/or the results with outside software?
Is synchronous team collaboration important? Do you want to restrict privileges or have comments on the survey?
How would you want to see the results? Do you just need the raw data or do you want to platform to completely analyze the data for you?